Category Archives: Technology

The problem with polls …

When I hear the news media cite the results of the most recent political polls, I tend to be skeptical. In fact, when I read the results of any poll, I like to also read HOW the survey was conducted. Very often that review reveals information that would suggest the poll could be skewed to generate whatever results the pollster was seeking.

Perhaps the main reason that I really question poll results is that so many rely on landline phones. How many people do you know that no longer have a landline phone? Or if they do, how many are likely to answer the phone and take the time to answer a pollster’s questions? Especially in today’s world where we’re so concerned with identity theft.

I thought of my own little immediate family, which I consider rather normal … for the most part. :-) If a pollster were to put the 10 of us into neat little boxes, here’s how we would stack up:

  • 100% of the people have cell phones. 50% have a smart phone.
  • 25% of the households have a landline, 75% of the HH’s do not have a landline.
  • 50% of the HH’s are DINKS (double income/no kids); 50% of HH’s are empty-nesters; 25% of HH’s have school-aged children; 25% of HH’s include seniors (oh, how I hate that term). (totals over 100% due to multiple answers)
  • 100% of those over 18 yrs old are employed. 29% are under-employed.
  • Of those currently employed, 29% are self-employed; 57% work in service industries; 14% work in manufacturing. Also, 71% sometimes telecommute to their employment.
  • Regarding those over 18 yrs old, 57% have a high school degree and 43% have a college degree.
  • 80% have a Facebook account.

If you were to do a similar “poll” of your family, what would the results look like? Do you think those phone polls are capturing a “representative sampling” of the population?

Copyright © 2010. Elaine Reese, Real Living HER. Reproduction of any portion of this blog post or the images is prohibited by the Digital Millennium Copyright Act. If this post is being viewed on any site other than www.ReesesPiecesOfRealEstate.com then the material has been stolen without permission. Violators will be reported.

Learning to use my “Big Girl” camera

I’ve made many references in various articles here about the importance of good photos when marketing a home for sale. Over the last few months, I’ve “put my money where my mouth is“. I bought what I call my “big girl” camera.

Sony A-300 camera

Photo taken with my Blackberry

Then I had to buy a book to figure out how to use it because the mini instructions that came with the camera assumed the user actually knew something about SLR’s. Then I found I really needed to buy a longer range flash attachment. Of course, I already had a tripod.

All told, I’ve invested about $1000 to take nice photos of my listings. I’m only about 1/4 of the way through the big book, so I’ve still got a lot to learn. AUTO is my favorite go-to setting right now, but I’ll get there.

This Sony A-300 is a great camera for a Realtor® because it goes down to 18mm, which means much more of the room can be in the photo. No it’s not a funny looking fisheye lens … it’s just a wider shot. The other handy thing is the LED viewing screen. It is movable up or down so if I hold the camera high over my head – because I’m not real tall - I can tilt the screen to still see the image. Or I can hold the camera low and tilt the screen up to see the image. That’s handy because getting down on my knees isn’t always convenient – especially outside in snow or mud.

The new flash attachment can be tilted to bounce the light off the ceiling, thus lighting the whole room or targeted to brighten a specific area. Its only negative is that the batteries can be drained when shooting a large home. I normally take 100-200 photos. The batteries last through the 100 photos but give out by the time I reach 200.

I still carry my little Nikon CoolPix2 in the car for quick shots or videos during my day, and of course, my Blackberry camera is ALWAYS with me. But for the serious stuff, my BIG GIRL camera gets to go along.

Now, if I could just figure out this ISO-thingey.

Copyright © 2010. Elaine Reese, Real Living HER. Reproduction of any portion of this blog post or the images is prohibited by the Digital Millennium Copyright Act. If this post is being viewed on any site other than www.ReesesPiecesOfRealEstate.com then the material has been stolen without permission. Violators will be reported.

Tee-Hee … no more robo calls for me!

phoneI finally got rid of my land line phone. I had written about doing that last summer but I kept putting it off until I was REALLY, REALLY sure.

I haven’t had the land line for a couple weeks now. I stopped using the land line phone eons ago when I got my first cell phone. I kept it for my fax machine, which we now no longer use either. We use scanners and send pdf’s.

The only people who used my land line were the political robo calls. It really bothered me to pay a monthly charge just for the politicians’ benefit. I’ll be free of that nuisance come this fall, while the rest of you will be slamming down the receiver and saying not-so-nice things about their parentage.

I know that the number of people canceling their land lines is increasing. What I’ve wondered is what will the political polling people do? Obviously, as more people switch to cell-only, the polls will no longer represent the general populace. How will that affect the polling results? Which party do you suppose is more likely to go the cell-only route? Republicans? Democrats? Independents?

Won’t it be fun to have the politicians … AND the news media … to not have a clue on the results until the votes are actually counted! Tee-hee-hee.

SURPRISE!!

I made an awesome list …

Blog Tour USA 2006, Worthington Ohio 43085

Joe (left), Rudy (middle)

Last night I received a surprise recognition from Sellsius (Joe Ferrara, real estate attorney, NY). For the past four years, Joe has selected the Top 12 Women Real Estate Bloggers. As he says on his blog, he looks for women who are “pushing the envelope, using video, and sharing community service, charity and education beyond the written word“. I made Joe’s list for 2009. I am so shocked and thrilled to receive this national recognition. 

I had the priviledge of meeting Joe in 2006 when he and Rudy Bachraty (now with Trulia) were on a bus tour for Blog USA across America. They made a stop at the Real Living HER office in Worthington. 

Top 12 Women Real Estate Bloggers 2009

Click to read Sellsius' post on the Top 12 list with photos

While I’ve not personally met any of the women in the list, I do read some of them and follow them on Twitter or Facebook. Via their local blogs, they provide a lot of good real estate market info for their readers. They’ve kept up on technology as well as their market. That’s impressive. 

Some of the current and past winners are listed on my side bar. If you’re planning to relocate to any of those areas, I highly recommend giving those top agents a call for assistance. The other eleven 2009 Top Women Bloggers for 2009 are: 

OK, enough with the self-promotion … now back to the real estate biz.

Harnessing the power of wind

Have you ever seen a wind turbine farm? They’re pretty impressive. I saw my first during a drive from Palm Springs to Los Angeles on a business trip years ago. I think the area is where the Santa wind turbineAna winds prevail, although I’m not sure. I do know that when we rounded a curve on the freeway east of LA, we saw mile after mile of probably hundreds of tall turbines. Some were turning while others were stopped. I learned later that whether they rotate or not, depends upon the demand for electricity.

When I visited Glacier Ridge Metro Park west of Tartan Fields, I noticed a tiny turbine that is used to power the park’s lights. It was so small, it almost looked like a toy airplane.

When I was young, it was common for farms to have a windmill to pump well water. The windmill at an uncle’s farm made a rhythemic sound when the blades would go round ‘n’ round. It was rather soothing, much like the clatter-clatter of the wheels of the old trains rattling on the tracks. These new wind turbines don’t seem to offer that charm but maybe we’ll get used to them.

Read more about China’s investment in a Texas wind farm.

Copyright © 2009. Elaine Reese, Real Living HER. Reproduction of any portion of this blog post or the images is prohibited by the Digital Millennium Copyright Act. If this post is being viewed on any site other than www.ReesesPiecesOfRealEstate.com then the material has been stolen without permission. Violators will be reported.

What constitutes a real estate expert?

real estate expertThere are a number of people on the Internet who profess to be real estate experts. A lot of them have never sold a home. They’ve never sat across the kitchen table with people planning to sell their home. They’ve never shown a home to buyers looking for a “champagne home on a beer budget”. Yet, they make a substantial income holding seminars to tell us (Realtors®) what we need to do to do it RIGHT.

Yesterday I attended such a class at our Board. In this case, the presenter actually was a real estate agent. His topic was Social Media Marketing, which means marketing ourselves and our listings, using such venues as Twitter, Facebook, LinkedIn, etc. He also spoke on the importance of photography and video in our marketing.

Because I’ve been using social media for over three years, much of what he said wasn’t new-news to me. I didn’t agree with everything he said, but I’ll allow that each market (and agent personalities/goals) are different so we adjust as needed. I DID like how he is executing and editing the making of videos and plan to incorporate that technique.

In following up with some of the information he gave us, this morning I checked out his web site and blog. There are several online analytical tools that I can use to measure the effectiveness of having my sites be crawled by Google, such that when someone performs a search for “homes for sale around Hoover Reservoir“, they find my blog on page one of the search results. At least that’s what I strive for.

Guess what! Both my web site and this blog outperform his web site and blog by a fairly wide margin. Also, Google hasn’t crawled his blog for a week, whereas Google crawled this blog today already. So does this make me an EXPERT? Should I go on the speaking circuit? Nah! I’m just glad to know that my marketing efforts are working, and that it’s helping to sell my listings and provide buyers and sellers with the info they need to make informed decisions.

Copyright © 2009. Elaine Reese, Real Living HER. Reproduction of any portion of this blog post or the images is prohibited by the Digital Millennium Copyright Act. If this post is being viewed on any site other than www.ReesesPiecesOfRealEstate.com then the material has been stolen without permission. Violators will be reported.