The luxury home market has had a tough year in 2009. With the economic stimulus favoring the lower end market, upscale homes have encountered slower than normal sales. This seems to be a nationwide problem as reported by other Realtors®.
The following graph reflects monthly sales by price range for just southern Delaware County. Also provided are the number of active listings currently for sale. The important take on this data is the absorption rate, which is how long it will take to sell the current listings based on the sales for the past nine months. For instance, there are 40 active listings priced in the $700,000 range. Between Jan-Sep, 15 such homes were sold. Based on that sales rate, it will take 2 years to sell the current inventory of 40 homes.
Normally, Realtors® will advise sellers to lower their price to the next lower bracket to attract a buyer. However, this chart would seem to indicate that for these upscale homes, that will not have the effect that it can have in lower priced homes. There are simply too few buyers in these upper ranges. Therefore, sellers need to make sure their home is priced at or slightly below the market to have it have maximum appeal to the few buyers that are shopping. Everyone wants to get a good deal, and that applies to the upscale buyer as well as the first-time buyer.
Click to enlarge chart
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