Lots of companies are trying to think outside the box to gain new business in these tougher times. A couple days ago I received a large, pretty postcard from a company that certainly should be commended for “trying” a new approach by targeting Realtors®.
The headline of the card read, “Real Estate Market Got You Down?” Nearby was a graphic of a For Sale/Foreclosure yard sign. The middle of the card read, “Thinking of leaving the real estate field? Don’t go back to a 9-5 job. Start a new career in Massage Therapy or Acupuncture.”
Say what !!!
Well … I AM a full-service Realtor® … but giving massages to my clients????
Uh-h-h-h … don’t think I’ll be doing that. Sorry.
But what better way to demonstrat to clients just how relaxing their new home can be by offering them a full Swedish massage in it?
After a long hard day looking at houses, they may not buy the property, but will shell out a few bucks for a massage.
And because you can use the houses that you are selling, the overheads will always be low. Everybody wins.
“Shine”: Relaxing after a day of viewing homes … Yes. A “few bucks” for a massage covering the real estate overhead … No way does a FEW bucks cover that.
Well, as a VERY happy client of yours, I can say that it would be almost impossible to think of how you could have done a better job for us… Until now!
Maybe not by you, yourself, but having a Massage Therapist on staff during the rough days of price negotiation! Just a thought.
Brian, thanks for not asking ME to do it. I’ll have to check the prices – we can’t provide “gifts” over $25.
Maybe, I’ll just have you lay down and I’ll walk on your back. In the meantime, go sit in your parents’ spa.
That’s too funny. Maybe you could sell massages to other agents in the office. That’d be great if I could walk in our office and get a massage after a long day!
I’m not too surprised they would target a high turnover industry like real estate though, I know my mailing list has been dwindling down the past few months because so many people have left real estate altogether.
Chelle … now think about that … selling something or anything to other agents … when so many are pinching pennies!