Via my participation in a real estate online blogging network, I’ve “met” a terrific home stager named Craig Schiller from Chicago. Craig gives us (agents) a lot of helpful info on staging our listings to make them look their best. He’s also a whiz at photography which is also extremely important.
I’ve written that the 1st consideration sellers should make when hiring an agent is to review the quality of the agent’s photography and how well they present the home when it’s visible online.
Well, Craig just posted an article to his blog that illustrates this “curb appeal” very well. If you’re a seller whose home is on the market or if you’re considering listing your home, be sure to watch the video that he has prepared. It really emphasizes the points I’ve been trying to make.
With 80% of the buyers starting their home search online, that first photo that the buyers see has a nano second to capture their interest. If the photo doesn’t make the home appealing, or horror of horrors, there’s NO photo, your future buyer is highly likely to click NEXT. Buyers tell me they do that all the time. To them, no photos mean that something must be wrong with the home. A poor quality photo works the same way.
With so many homes on the market today, you can’t afford to not have the best curb appeal … ONLINE!
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Elaine Reese
614-825-8860Real Living HER
4 responses so far ↓
Thesa Chambers | Broker | Sunriver Realty // October 16, 2007 at 3:33 am
You are so right - photos are more important today than ever before. With the real estate market being such heavy competition it is vital to the seller that the photos show the home in it’s very best light, your home is just a mouse click away from the right buyer finding it.
Craig Schiller // October 16, 2007 at 10:04 am
I LOVE the title of this post. VERY CLEVER to say the least.
As for WHAT you say… well I think you know how I feel.
Craig Schiller
(Real Estaging)
elainereese // October 17, 2007 at 9:23 am
Thesa, aren’t you astounded at how poor so many photos are that agents use.
elainereese // October 17, 2007 at 9:25 am
Craig, yes, we all know how particular you are for your photography!
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